Monday, March 5, 2012

Without Google's help, Yahoo's options limited

Without Google's muscle behind it, Yahoo's chances for digging out of a long slump are looking even poorer, making it appear more likely that the company will turn to Microsoft or AOL to help weather the economic downturn.

Yahoo Inc., which runs the No. 2 search engine, agreed in June to let No. 1 Google Inc. sell some of the ads shown next to Yahoo's search results. The deal was intended as a lifeline for the struggling Internet pioneer after it spurned Microsoft's rich $47.5 billion takeover bid less than a month before.

Now that Google has scrapped the Yahoo partnership rather than challenge the Justice Department over its antitrust objections to the deal, …

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